Sessions 2009

N.B. This page provides information about a past event. Click this link for the most recent ProductCamp Amsterdam.

We have two session slots of one hour and a total of 10 sessions. Each participant will be given two post-its to indicate which two sessions he or she would like to attend. Based on the post-its, we will distribute sessions across slots and rooms according to interest.

Edwin Schumacher: Everybody is a Requirements Engineer!

What is the desired end result? And more importantly: do all stakeholders share the same view on this? Questions that don’t receive the appropriate attention or sometimes are not asked at all at the start of a project. Timelines and budgets take most of the attention. Solutions turn into needs. The point is that everybody needs to share the same view on the end result. So the question is how do you express the end result? Start at the end with SMART requirements!

Gabriel Steinhardt: Blackblot World of Product Management

The “Blackblot World of Product Management” presentation establishes a basic common level of knowledge and understanding about high-tech product management. The presentation introduces product management’s roles and responsibilities, models, processes and concepts; and is used as a backdrop to facilitate a much needed common understanding and discussions. This presentation is an overview of product management and audience attendance should be as diverse as possible with attendees from various corporate departments.

Hans Arnouts: Product Marketing Management; Job or Profession

An open discussion on the need of making (software) Product Management a recognized profession instead of a painful job. Many peers in Product Management and Product Marketing share the same experience that it is tough to match the relevance of their job to the acknowledgement they perceive. Yet it is that same experience that proves the importance of well implemented Product Marketing and Product Management at successful software companies. In this session I want to share my vision and experiences with yours and investigate the need for more recognition of Product Marketing and Product Management as a true profession resulting in certified education, clear responsibility definitions, obvious career profiles and the first CPO, Chief Product Officer!

Jaco van Wilgenburgh: THE User Does Not Exist – Personas and Scenarios to the Rescue?

What the session will not be: Death by powerpoint. What the session will be: Sharing experiences and opinions, discussing the merits of using personas and scenarios to catch the explicit and the hidden desires that users might have for your product.

I will bring my personal experience and opinion, and structure the session with some talking points that will hopefully lead to an interesting discussion and meeting of minds….

Jeroen Tjepkema: Quality of Experience – Why You Should Care about Web Performance

Online services are evolving rapidly, it is no longer you that defines what is good for customers, they themselves decide what is needed. This means that the factor “End User Experience” is becoming key for the success of your online business. By focusing on the customer you can optimize online marketing strategy, drive out yet unseen inefficiencies in your website, and most important; maximize your conversion and online success. In our presentation we will summarize the latest visions and strategies about online web performance, show you hands on why it matters and tell you all about what you can do to improve…..starting Monday 19th.

Kevin Vlaanderen: The Agile Requirements Refinery: Applying SCRUM Principles to Software Product Management

Although agile software development methods such as SCRUM and DSDM are gaining popularity, the consequences of applying agile principles to software product management have received little attention until now. In this presentation, this gap is filled by the introduction of a method for the application of SCRUM principles to software product management. For this purpose, the ‘agile requirements refinery’ is presented, an extension to the SCRUM process that enables product managers to cope with large requirements in an agile development environment.

Martin van Mierloo: Lessons Learned Towards a Formal Roadmap Process at GX

I will talk about the roadmapping process. What do you need to get started? What is different from normal product management when you work with a roadmap? How do you communicate a roadmap? What is the right maturity level for your organization? Any tips for newcomers? The central theme is: what did we at GX learn along the way?

Richard McCarthy: Best Practices in Lead Generation

As the pressure to generate more and better quality leads increases, many are turning to new web tools and techniques as the most affordable way to achieve this. This presentation analyses successful lead generation projects carried out at Fiserv in the last 2 years. With multiple websites and web campaigns to manage, find out how new developments on the Web, Flex, and geo-location technology are all being used to improve lead generation results.Prepare to be amazed by some cool products that are having a dramatic impact in how we can monitor customers and prospects today. This will interest all Product Marketers looking to improve sales leads. Product Managers who want to monitor customers and prospects with their new products will also find it interesting. Also anyone interested in FLEX , and geo-location technology.

Rudy Katchow and Andy Rooswinkel: Software Product Manager: A Mechanism to Manage Software Products in Small and Medium ISVs

Many tools have been introduced in the market to manage software products, yet there are many small and medium software companies do not apply systematic approach to manage their products and they tend to use general purpose text processing and spreadsheet solutions. In this research, we present SP Manager as an innovative tool for managing software products in small and medium independent software vendors (ISVs). This tool includes several concepts, such as situational method engineering and the integration with defect management, that makes this tool easy to adopt and deployed in different situations. If you are curious to know these concepts that you should be included in software product management tools and our suggested easy to adapt and deploy tool, then please attend this session.

Rutger van Waveren: Small decisions, big outcomes, and vice versa. Xavier Baars: Business Models for Technology White Labeling. (Double feature)


If you have any questions about the sessions or would like to get in touch with the presenters, please send an email to